A New Home

Formerly Emmazed Photog, Emmazed establishes a new direction for future content and products made for you. Ran by Mahmoud Mfinanga, Emmazed is an effort to fuel your curiosity. From creative discussions, to powerful collaborations, we yearn to provide you with insights that can ignite ideas and empower creatives.

With a new year ahead of us, we have a determined vision for introducing things that will enable us to focus on what matters, and dedicate ourselves towards relentless iteration.

We're thankful for your support, and excited to expand our interviews, reviews, projects, among other things, including a tangible Emmazed experience we'll share with you in 2015.

Fueling your curiosity,
Mahmoud

There's no Plan B


What happens if you don't make it?
How about if it fails?


I've never wanted to put myself in the situation of having a Plan B. People have always asked me, "What if the things you're passionate about don't work out? What if all you're doing doesn't matter?" But in reality, when you garner the thought of a Plan B, you dismantle the devotion of something you're passionate about. 

Having a Plan B, for me, demolishes the singular focus towards my career. It results in me losing focus of what matters and why it matters. Without a Plan B, I know that if I fail, then I fail hard, which causes me to give the things I do my all—I put 100% of my efforts into my work.

I think this way for the things I create, and I'll grow with this mindset for the risks I take. Mentioning this gives you a glimpse of the dedication and effort being made to make Emmazed an amazing passion project. 

Don't worry about a Plan B; focus on your Plan A, because that's what's going to let you make a ripple in the ocean instead of a splash.